How Parse works:
The features that replace your entire BI stack

Parse doesn't give you dashboards. It gives you answers. Here's what that actually means.

CORE INSIGHTS

The insights that matter most, surfaced automatically.

Parse generates hundreds of potential insights by scanning your entire stack (Stripe, Salesforce, GitHub, Intercom, 74+ tools). Most aren't relevant. Core Insights filters for what actually matters:

High impact: Insights that affect revenue, churn, or velocity

High impact: Insights that affect revenue, churn, or velocity

Cross-functional: Patterns across multiple tools that nobody else sees

Cross-functional: Patterns across multiple tools that nobody else sees

Root cause, not symptoms: Not just "churn is up" but WHY churn is up

Root cause, not symptoms: Not just "churn is up" but WHY churn is up

GOALS

Set your OKRs. Parse tracks what's helping or hurting them.

You set goals at the beginning of the quarter and don't know you'll miss them until it's too late. Parse gives you 3-week warning when things go sideways—when you can still fix them.

Tell Parse your goal:

"Hit $2.3M ARR by Q4"

"Hit $2.3M ARR by Q4"

"Reduce churn below 4%"

"Reduce churn below 4%"

"Ship 10 revenue features this quarter"

"Ship 10 revenue features this quarter"

Parse automatically:

Surfaces insights that impact the goal (positive or negative)

Surfaces insights that impact the goal (positive or negative)

Flags risks early when you're trending off-track

Flags risks early when you're trending off-track

Shows leading indicators that predict whether you'll hit the target

Shows leading indicators that predict whether you'll hit the target

DAILY PULSE

Track specific metrics day-by-day without building dashboards

Your most important metrics change every day, but you don't have time to check 10 dashboards. Daily Pulse gives you a 30-second read on what's moving and why.

Choose the metrics that need close monitoring:

"Daily revenue"

"Daily revenue"

"Sales pipeline value"

"Sales pipeline value"

"Product usage this quarter"

"Product usage this quarter"

Parse automatically:

Tracks the metric daily across your tools

Tracks the metric daily across your tools

Detects anomalies (spikes, drops, unusual patterns)

Detects anomalies (spikes, drops, unusual patterns)

Compares to historical trends (vs last week, last month, last year)

Compares to historical trends (vs last week, last month, last year)

WEEKLY REPORTS

Your Monday morning executive briefing—automatically generated

our Monday standup goes from 90 minutes of "what happened?" to 20 minutes of "what are we doing about it?" Everyone shows up informed. The meeting becomes strategy, not status updates.

HOW IT WORKS?

Every Monday, Parse delivers a comprehensive weekly summary:

What happened last week across product, GTM, and ops

What happened last week across product, GTM, and ops

hat's working (with evidence and metrics)

hat's working (with evidence and metrics)

What's breaking (with root cause analysis)

What's breaking (with root cause analysis)

What needs attention (prioritized by impact)

What needs attention (prioritized by impact)

What Sets Parse Apart

Discover how Wexo outperforms other platforms with superior features, better performance, and unmatched ease of use.

What Sets Parse Apart

Discover how Wexo outperforms other platforms with superior features, better performance, and unmatched ease of use.

V/S

OTHER PLATFORMS

"Revenue is down 15%"

"Revenue is down 15%"

"Customer churn increased"

"Customer churn increased"

"Team velocity seems slow"

"Team velocity seems slow"

Logo

"Revenue down 15% due to 3-week feature delay caused by senior engineers doing DevOps work"

"Revenue down 15% due to 3-week feature delay caused by senior engineers doing DevOps work"

"Enterprise customers churning because competitor launched similar feature 2 weeks ago"

"Enterprise customers churning because competitor launched similar feature 2 weeks ago"

"Team velocity down 34% on revenue features, up 45% on technical debt"

"Team velocity down 34% on revenue features, up 45% on technical debt"

The perfect balance of speed and security

Move fast without compromise.
Parse is built for leaders who demand both velocity and trust.

Data Security

End-to-end encryption in transit and at rest, protected with AES-256. Role-based access, audit logs, and read-only data handling by default.

GDPR Compliant

Parse is fully compliant with GDPR. We never sell, share, or repurpose your data—only use it to provide insight, not marketing.

EU or US data storage

Choose your hosting region. Our localized pipelines keep your data ingestion, reasoning, and storage all in-region—EU (standard) or US.

No training

Your data is never used to train or fine-tune our models. Parse’s reasoning engine is stateless and purpose-built.

The perfect balance of speed and security

Move fast without compromise.
Parse is built for leaders who demand both velocity and trust.

Data Security

End-to-end encryption in transit and at rest, protected with AES-256. Role-based access, audit logs, and read-only data handling by default.

GDPR Compliant

Parse is fully compliant with GDPR. We never sell, share, or repurpose your data—only use it to provide insight, not marketing.

EU or US data storage

Choose your hosting region. Our localized pipelines keep your data ingestion, reasoning, and storage all in-region—EU (standard) or US.

No training

Your data is never used to train or fine-tune our models. Parse’s reasoning engine is stateless and purpose-built.

See Parse catch a problem your dashboards missed

Book a 30-minute diagnostic. We'll scan your stack and how you 3 hidden risks—for free.

30-minute session. We'll scan your stack and show you 3 hidden risks you keep the insights whether you buy or not.