Privacy Policy

1. Introduction Parse Labs Ltd ("Parse Labs," "we," "us," or "our") is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our agentic AI business intelligence platform and related services ("Service"), accessible at www.getparse.io and app.getparse.io. Parse Labs Ltd is a company incorporated in England and Wales with company number [COMPANY NUMBER] and registered office at [REGISTERED ADDRESS]. This Privacy Policy should be read in conjunction with our Terms of Service. By using our Service, you consent to the data practices described in this Privacy Policy.

2. Important Information About AI Data Processing

CRITICAL NOTICE: YOUR DATA PROCESSING BY ARTIFICIAL INTELLIGENCE SYSTEMS Our Service relies on advanced artificial intelligence and large language models (LLMs) to provide business intelligence insights. This means your data will be transmitted to, processed by, and potentially stored on third-party AI systems operated by external providers. Key Points You Must Understand: Your business data will leave our direct control and be processed by AI providers AI providers may be located outside the United Kingdom and European Economic Area We cannot guarantee that AI systems will not retain traces, patterns, or learnings from your data AI processing may involve temporary or permanent storage on external systems We implement appropriate safeguards, but absolute security cannot be guaranteed for externally processed data By using our Service, you explicitly consent to this AI processing of your data.

3. Legal Basis and Data Controller Information

3.1 Data Controller Roles When you are the Data Controller: For personal data of your employees, customers, or other individuals in your business data, you act as the Data Controller and we act as a Data Processor When we are the Data Controller: For your account information, billing data, and usage analytics, we act as the Data Controller

3.2 Legal Basis for Processing We process personal data under the following legal bases: Consent: Where you have given clear consent for AI processing of your data Contract: Processing necessary for providing our Service under our agreement Legitimate Interest: For service improvement, security, and business operations Legal Obligation: Where required by UK law or regulations

3.3 Data Protection Officer Our Data Protection Officer can be contacted at dpo@getparse.io for all data protection matters.

4. Information We Collect

4.1 Account and Profile Information Name, email address, job title, and company details Account credentials and authentication information Billing and subscription information Profile preferences and settings

4.2 Business Data from Connected Services When you connect third-party services, we collect and process: Engineering Data: Git repositories, commits, pull requests, and code metrics Deployment frequency and pipeline performance Issue tracking and project management data Financial Data: Revenue, subscription, and transaction information Customer payment patterns and billing data Financial performance metrics and accounting records Customer Data: Support tickets, response times, and resolution metrics Customer communication logs and satisfaction scores User engagement and product usage analytics Operational Data: Employee productivity and collaboration metrics System performance and infrastructure data Business process and workflow information

4.3 Usage and Technical Information How you interact with our Service and features used Browser type, device information, and IP address Access logs, session duration, and feature engagement Error reports and system performance data

4.4 Communications Support requests and correspondence with our team Feedback, surveys, and product improvement suggestions Marketing communications preferences and responses

5. How We Use Your Information

5.1 Service Provision AI-Powered Analysis: Process your data through large language models to generate business insights Dashboard Creation: Build personalized analytics dashboards and reports Automated Insights: Generate proactive recommendations and alerts Integration Management: Connect and synchronize data from your business tools

5.2 AI and Machine Learning Processing Your data is used for: Training and refining our proprietary AI agents Generating custom business intelligence insights Creating industry benchmarks and comparative analytics Improving the accuracy and relevance of automated recommendations Third-party AI processing includes: Natural language processing of your business communications Pattern recognition across your operational data Predictive analytics and forecasting models Automated insight generation and summarization

5.3 Service Improvement and Development Analyze usage patterns to enhance Service functionality Develop new features and integration capabilities Improve the accuracy of AI-generated insights Create anonymized benchmarks and industry insights

5.4 Communication and Support Provide customer support and technical assistance Send service updates, security alerts, and feature announcements Conduct user research and gather feedback Communicate billing and account information

5.5 Legal and Compliance Comply with legal obligations and regulatory requirements Protect against fraud, abuse, and security threats Enforce our Terms of Service and other policies Respond to legal requests and court orders

6. Information Sharing and Disclosure

6.1 Third-Party AI Providers We share your data with AI and LLM providers including but not limited to: OpenAI (GPT models) Anthropic (Claude models) Google (Gemini/PaLM models) Microsoft (Azure AI services) Other AI service providers as we integrate new capabilities Data shared may include all business data types listed in Section 4.2

6.2 Service Providers and Partners We may share information with: Cloud hosting and infrastructure providers (AWS, Google Cloud, Azure) Analytics and monitoring services Payment processors and billing systems Customer support and communication platforms Security and fraud prevention services

6.3 Legal Requirements We may disclose information when required by law or to: Comply with legal processes or government requests Protect the rights, property, or safety of Parse Labs, users, or others Investigate fraud, security breaches, or policy violations Enforce our Terms of Service or other agreements

6.4 Business Transfers In the event of a merger, acquisition, or sale of assets, user information may be transferred to the acquiring entity, subject to this Privacy Policy.

6.5 Aggregated and Anonymized Data We may share aggregated, anonymized data that cannot identify you or your business for: Industry benchmarking and research Service improvement and development Marketing and business development purposes

7. International Data Transfers

7.1 Cross-Border Processing Your data may be transferred to and processed in countries outside the United Kingdom and European Economic Area, including: United States (AI providers, cloud services) Other countries where our service providers operate

7.2 Transfer Safeguards For transfers outside the UK/EEA, we implement appropriate safeguards: Adequacy Decisions: Transferring to countries with adequate data protection Standard Contractual Clauses: EU/UK SCCs with service providers Binding Corporate Rules: Where applicable for multinational processors Derogations: Based on your explicit consent for AI processing

7.3 AI Provider Locations Many AI/LLM providers operate primarily from the United States. We maintain contractual protections, but you acknowledge that absolute protection cannot be guaranteed for data processed internationally.

8. Data Retention

8.1 Active Account Data Business Data: Retained while your account is active and for legitimate business purposes Account Information: Retained for the duration of our business relationship Usage Analytics: Retained for up to 3 years for service improvement

8.2 Post-Termination Retention Deletion Timeline: We delete your data within 90 days of account termination Legal Hold: Some data may be retained longer where required by law Backup Systems: Data in backups may persist for up to 12 months

8.3 AI Provider Retention Important Limitation: We cannot control how long third-party AI providers retain your data. While we have contractual agreements requiring deletion, we cannot guarantee complete removal from AI training datasets or model memory.

9. Data Security

9.1 Technical Safeguards Encryption: Data encrypted in transit (TLS 1.3) and at rest (AES-256) Access Controls: Multi-factor authentication and role-based access Network Security: Firewalls, intrusion detection, and monitoring systems Secure Development: Regular security testing and code reviews

9.2 Organizational Measures Staff Training: Regular data protection and security awareness training Access Management: Strict need-to-know access principles Incident Response: Documented procedures for security breaches Vendor Management: Security assessments of all service providers

9.3 AI Processing Security While we implement strong security measures, data processed by third-party AI systems may be subject to different security standards. We select AI providers with strong security practices, but cannot guarantee the same level of control as our direct systems.

10. Your Privacy Rights

10.1 Rights Under UK GDPR You have the following rights regarding your personal data: Right of Access: Request copies of your personal data and information about how it's processed Right to Rectification: Request correction of inaccurate or incomplete personal data Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to legal and technical limitations Right to Restrict Processing: Request limitation of processing under certain circumstances Right to Data Portability: Request your data in a structured, machine-readable format Right to Object: Object to processing based on legitimate interests or for direct marketing Rights Related to Automated Decision-Making: Request human review of automated decisions that significantly affect you

10.2 Exercising Your Rights To exercise these rights: Email us: hello@getparse.io with your request Include: Clear identification and specific details of your request Response Time: We'll respond within one month (may be extended to three months for complex requests)

10.3 Limitations for AI-Processed Data Important Note: While we can delete data from our direct systems, we cannot guarantee removal of your data from third-party AI systems. AI providers may retain data for model training or other purposes beyond our control. 10.4 Complaints If you're unsatisfied with our response, you can lodge a complaint with: Information Commissioner's Office (ICO) Website: ico.org.uk Helpline: 0303 123 1113 Email: casework@ico.org.uk

11. Cookies and Online Tracking

11.1 Cookie Usage We use cookies and similar technologies for: Essential Cookies: Required for Service functionality and security Performance Cookies: Analyze how you use our Service to improve performance Functional Cookies: Remember your preferences and settings Analytics Cookies: Understand user behavior and Service usage patterns

11.2 Third-Party Cookies Our Service may include third-party cookies from: Google Analytics (website and app usage analytics) Intercom (customer support and messaging) Stripe (payment processing and billing) Other integrated services and tools

11.3 Cookie Management You can control cookies through: Browser Settings: Block or delete cookies in your browser preferences Opt-Out Tools: Use industry opt-out mechanisms where available Account Settings: Manage analytics and tracking preferences in your account Note: Disabling essential cookies may impact Service functionality.

12. Children's Privacy Our Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we discover we have collected information from a child under 16, we will delete it promptly.

13. Changes to This Privacy Policy

13.1 Policy Updates We may update this Privacy Policy to reflect: Changes in our data processing practices New features or Service offerings Legal or regulatory requirements Feedback from users or regulators

13.2 Notification of Changes We will notify you of material changes by: Email notification to your registered email address In-Service notification through our platform Website posting at www.getparse.io

13.3 Continued Use Your continued use of the Service after notification constitutes acceptance of the updated Privacy Policy.

14. Contact Information

14.1 General Privacy Inquiries Parse Labs Ltd Email: hello@getparse.io Website: www.getparse.io 1

4.2 Data Protection Officer For specific data protection matters: Email: dpo@getparse.io

14.3 Legal and Compliance For legal or compliance inquiries: Email: hello@getparse.io

14.4 UK Data Protection Authority Information Commissioner's Office (ICO) Website: ico.org.uk Helpline: 0303 123 1113 Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

15. Definitions

AI Provider: Third-party companies that provide artificial intelligence, machine learning, or large language model services

Business Data: All data related to your business operations, including but not limited to financial, operational, customer, and employee data

Data Controller: The entity that determines the purposes and means of processing personal data

Data Processor: The entity that processes personal data on behalf of a Data Controller

Large Language Model (LLM): AI systems designed to understand and generate human-like text

Personal Data: Any information relating to an identified or identifiable natural person

Service: Parse Labs' agentic AI business intelligence platform and related services

This Privacy Policy is effective as of 1st of June 2025 and governs your use of our Service.

By using app.getparse.io or our Service, you acknowledge that you have read and understood this Privacy Policy, including our use of third-party AI systems to process your data.