Terms and Conditions

Privacy Policy for Parse Labs - Google Services Integration

Parse: Google Data Access Policy (Addendum to Privacy Policy)


Effective Date: 10/11/2025


This addendum outlines how Parse ("we", "our", or "us") handles data obtained through Google OAuth scopes and Google APIs, specifically as it relates to integrations with Google Analytics and Google Ads, in compliance with Google's API Services User Data Policy.


1. Data Usage


Parse accesses Google data solely to provide and improve core application functionality.

Google Analytics Access


Parse accesses Google Analytics data to:

  • Generate proactive insights from your website or app performance data

  • Cluster signals with other tool data (e.g., Stripe, Segment, GitHub) to explain growth or drop-off patterns

  • Deliver traceable insights to executive teams via Slack, email, or mobile

Google Ads Access


Parse accesses Google Ads data to:

  • See, edit, create, and delete your Google Ads accounts and data

  • Analyze advertising performance and ROI across campaigns

  • Correlate ad spend and performance with revenue and conversion data from other integrated tools

  • Provide unified insights on customer acquisition costs and marketing efficiency

We do not use this data for advertising, profiling, or unrelated analytics.


2. No Unauthorized Transfer of Data


We do not transfer Google user data to third parties, except:

  • When necessary to provide core functionality (e.g., cloud infrastructure providers who operate under strict data processing agreements), or

  • As required by law

We never sell or share Google user data with any third party for marketing or independent analytics purposes.


3. Transparency & Control

  • You authorize data access via secure, OAuth-based authentication

  • You may revoke Parse's access to your Google Analytics and/or Google Ads accounts at any time via your Google Account Permissions page

  • Each Google service integration can be managed independently


4. Security


Parse uses industry-standard security practices, including:

  • Google Analytics: Read-only data access

  • Google Ads: Secure access with appropriate permissions for viewing, editing, creating, and deleting data as authorized

  • Encrypted storage and in-transit data

  • Internal access controls and auditing

  • Regular security assessments and compliance reviews


5. Compliance Statement


Parse's use of Google user data fully complies with the Google API Services User Data Policy, including the Limited Use requirements.


You can view our full Privacy Policy here:
https://www.getparse.io/termsofservice


For questions or requests, please contact: hello@getparse.io